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They chose The Backside as the company name because it represents the ultimate destination spot: "Most people are climbing and striving to get to the top. We go over it to get to The Backside". Newell International, using the trademark, The Backside™, strives to design and manufacture the high-quality outdoor products for the next millennium. Their research and development consists of a non-stop program focused on smarter and stronger products to meet and exceed the demands of the outdoor enthusiast. They focus on providing our customers with high quality products at affordable prices.All products from this manufacturer on this are being closed out please check our return policy..
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